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Starting a clothing brand is an exciting journey — but it comes with challenges, especially when it comes to production. One term you’ll hear early on is MOQ, or Minimum Order Quantity. If you’re a startup or a small business, understanding MOQs is crucial to managing your inventory, budget, and growth.
In this blog, we’ll break down what MOQs are, why they matter, and how low MOQs can be a game-changer for small fashion brands.
What is MOQ?
MOQ stands for Minimum Order Quantity — the smallest number of units a manufacturer is willing to produce for a single style, color, or design.
For example:
If a manufacturer’s MOQ is 100 pieces per design, that means you must order at least 100 garments of that specific item, even if you're just testing a new collection or launching your first product.
MOQs can vary based on:
Fabric type and sourcing
Printing or embroidery method
Complexity of design
Type of product (e.g., T-shirts vs. jackets)
Why Do Manufacturers Set MOQs?
Manufacturing garments is a multi-step process that involves several fixed costs and labor-intensive operations:
Fabric sourcing and cutting setup
Pattern making and sample development
Machine setup and labor allocation
Custom labeling and packaging
Quality control and logistics
These steps require time, materials, and skilled labor — regardless of whether you’re producing 50 pieces or 5,000. To manage these costs effectively, manufacturers rely on Minimum Order Quantities (MOQs).
MOQs help factories maintain efficiency and cost-effectiveness by ensuring that production runs are large enough to justify:
Lower cost per piece
Reduced material waste
Smoother production flow
Without a sufficient quantity, the cost per unit rises, processes become less streamlined, and profit margins shrink.
As a result, many large factories set high MOQs — often 300 to 1,000 pieces per style — which can be a barrier for small brands or startups trying to enter the market.
The Problem for Small Brands
or new and small brands, high MOQs create real challenges:
Too Costly – Large orders demand big upfront investment, which many startups can’t afford.
High Risk – Without knowing how a product will perform, ordering in bulk can lead to unsold stock.
Limited Flexibility – High MOQs reduce your ability to test new designs or run multiple small collections.
Storage Issues – Managing and storing large quantities is tough without proper warehousing.
These barriers often discourage small brands from launching or scaling. That’s why low-MOQ production options are crucial for growth.
How Low MOQ Helps Small Brands?
At Lisle Textile, we specialize in low MOQ garment manufacturing, allowing new and small brands to bring their ideas to life without the pressure of mass production. Here's how low MOQs benefit you:
✅ Lower startup cost – Less financial risk
✅ Test the market – Try different designs and products
✅ Faster turnover – React quickly to trends and customer feedback
✅ More flexibility – Produce multiple styles in smaller quantities
✅ Better cash flow – No need to overstock inventory
What’s Considered a Low MOQ?
A Low MOQ usually ranges between 30 to 100 pieces per style, depending on the product type, fabric availability, and customization requirements.
At Lisle Textile, we offer MOQ options as low as 30–50 pieces per style, while still giving you access to premium quality, full customization, and brand packaging.
Tips to Maximize Low MOQ Production
- Limit Variations: Stick to 1–2 colors per style to reduce fabric sourcing complexity.
- Plan Smartly: Finalize your designs and tech packs to avoid sampling revisions.
- Use Stock Fabrics: Speeds up production and reduces costs.
- Think Branding: Even small batches can look premium with custom labels, tags, and packaging.
- Build Relationships: Consistent small orders help you grow with your manufacturer.
Why Choose Lisle Textile for Low MOQ Clothing Manufacturing?
🔹 Start from just 30–50 pieces per design
🔹 No compromise on quality or detail
🔹 Custom labels, tags, and packaging included
🔹 Photo and video updates on every step
🔹 Fast turnaround and worldwide delivery
Whether you're testing your first streetwear drop or scaling your sportswear line, our low-MOQ support is designed to grow with you.
Ready to Start Small and Grow Big?
Connect with us today to get started with your first custom production.
Let’s bring your vision to life — no bulk required.
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Very informative and professional! The process was clearly explained from start to finish. I feel confident and excited to move forward, definitely planning to work with you soon.